Cash Flow vs. Profit: Why Both Matter
Many business owners get confused when their accountant says they're profitable, but they can't pay bills. This isn't uncommon—and it's not necessarily a bad sign.
Profit appears on paper when you make a sale, even if payment comes months later. Cash flow is the actual money moving through your business. A growing company might show strong profits while struggling with cash because they're funding inventory, equipment, or customer credit terms.
We help clients track both metrics separately. Understanding your cash conversion cycle—how long it takes to turn sales into actual cash—helps you plan for growth without running into liquidity problems.